Barking Irons was a made-in-New-York, craft spirits brand that produced Applejack brandies and gins from New York State apples. The ‘New York to the Core’ brand was developed by marketing agency Night After Night and was co-owned by the company’s founders. As part of her in-house role at the agency, Ashley led brand strategy and operations, including 360 consumer communications, website, e-comm and channel management, retailer and trade programs, production, and compliance.